what really sets magenta health apart?


Reliable technology

The days of physicians being able to provide competent care without a strong technology platform are long gone. Indeed, 4 out of 5 physicians who joined Magenta Health from other clinics identified technology as one of the key aspects that we do materially better.

We’ve prioritized the use of smartly embedded technology, so that it’s never the bottleneck. From tablets to computers, scanners, printers, phones, and more, we have our team covered.

We’ve made it a priority to have a reliable EMR, allowing physicians and staff to work effectively from anywhere in the world with an internet connection.


continual improvement

We strive to continually document, review, and upgrade our processes. We make use of analytics and data to have consistent iterative improvement, with measurable outcomes.

At the moment, approximately 10 - 15% of all financial resources are invested in delivering effective change, which is an extremely high number compared to the average clinic, in our experience. In practice, nearly all change requests are accepted and eventually actioned in some form or another.


one-click workflow

Automate, simplify, streamline.

For every incoming fax / voicemail / scanned / queued item, an appropriate set of mostly “one-click” buttons are provided to correspond to the appropriate action to take, increasing staff efficiency and reducing errors. A few of the most helpful buttons include:

  • Our custom faxing tool within our EMR, which makes faxing nearly as easy as sending an email.

  • An option to send mass messages to large groups of patients in one go.

  • An automated message to patients when faxing prescription renewals, with information and details on what to expect

  • A Quick Invoicing tool - allowing one click to send an invoice for an amount and reason of your choice, directly from the EMR


internal staff processes

We focus on developing robust and comprehensive processes, systems, and protocols for all aspects of clinic administration. This approach helps ensure your needs and your patients' needs are consistently and expertly met.

Here’s a variety of custom tools we’ve deployed to meet these needs:

  • A Form Preparation program (to generate and automatically print pre-populated forms for all patients within a certain time period

  • Automated Patient OHIP Validation (to significantly reduce staff workload during the registration process, as well as automatically notify patients on a periodic basis to renew their healthcard)

  • One-Tap label printing using dedicated tablets (to reduce the time to print patient labels)

  • Internal smart-watch based Notification Systems (to ensure clinic staff are notified of tasks such as if a nurse is needed to give your patient shots)

  • Custom filing and scanning software (to ensure patient documents are correctly and efficiently loaded into the EMR for your review)

  • Vaccine barcode scanning (to minimize data entry needs and to reduce human error)

  • Administrative collaboration and communication through the use of applications such as Slack, Trello, and Miro (to keep staff and physicians connected across multiple locations, and to ensure staff can manually review what areas require attention and indicate what they are currently working on)

  • Automated check-in and room assignment (to allow on-site staff to take their time once a patient is roomed, focusing on patient care)

  • Integration between our booking system (Veribook) and our EMR (to achieve real-time online self-scheduling, reducing the need for written communication / phone calls, and maximizing staff efficiency)

  • A Childhood Vaccine Audit Tool that is customizable and identifies patients who may be overdue for routine childhood vaccination (to significantly reduce the manual reviews required; ensuring patients are properly vaccinated, which contributes to the annual physician bonuses)


physican tools

We have deployed custom internal applications to ensure the clinic operates effectively. Workflows are streamlined, clinic staff can work more efficiently, and mistakes are reduced. Some specific examples include:

  • A photo taking and uploading tool which automatically groups photos, compiles them into a single PDF with decreased resolution, archives them for long-term reference if needed, and queues them for uploading to the EMR. A similar tool was developed for patients, which notifies the physician in real-time that the photos had been received.

  • “One-Click” Printing enables certain documents to be printed with one click.

  • Visit Reports for physicians indicating which of their patients were seen by another physician on a daily basis.

  • An Internal Paging program was written that enables staff to identify problems. The program notifies the appropriate individual, logs the problem, and works to identify patterns that warrant closer inspection.

  • Our Intake Form Viewer allows staff to scan completed intake forms in real-time, and these completed forms are automatically sorted and made readily available via a custom program to physicians at standing workstations throughout the clinic.


physician and practice optimization

Behind every successful physician is a great team, and our team is comprised of a diverse group of passionate and professional individuals, dedicated to ensuring physician success. We achieve this vision through a variety of tools, programs, and routine quality assurance improvement, such as:

  • The MD Dashboard automatically generates information such as: 

    • Income

    • Revenue per patient

    • Time spent working each day / week / month

  • Our in-house Roster Optimization Tool allows physicians to calculate what the difference is if a patient is rostered (accounting for outside use, shadow billing etc.) vs. if the same patient is non-rostered over the past 3-6 months.

  • Our unique leadership team uses the above data, group education sessions, and 1:1 coaching to optimize billings, assist in practice management, and improve physician satisfaction.

  • Availability Reports automatically calculate various statistics on scheduling availability, and disseminate this information on a daily basis.

    • Physicians have ready insight into their personal availability, and are able to adjust their schedules accordingly.

  • Name and Roster Reconciliation automatically cross-references our database against reports supplied by the Ministry of Health. Name changes, birthdate changes, gender changes, roster changes, etc… are all automatically flagged for further action.

  • Regular internal audits (e.g. unsigned notes, specialist referrals, unreviewed labs, documents not uploaded, etc...) catch errors before they impact patient outcomes.

  • Outside Use information is automatically pulled and parsed. Patients are automatically contacted in certain situations with a variety of different messages of a mixed warning / informational nature.


seamless correspondence

We focus on hiring exceptional staff who don't conform to stereotypes. A particular emphasis is placed on finding friendly, and highly intelligent and capable individuals, with excellent communication skills.

Our staff actively monitor the clinics’ email inbox, with incoming correspondence responded to, or redirected, in a timely manner. We offer live phone support during weekday mornings and afternoons. Staff have access to comprehensive resources to aid in determining which messages can be handled by administrative staff, nurses, physicians, or leadership team members.

To give some insight on our correspondence stats…

  • We receive ~50 messages per week, per MD 

  • We send ~75 messages per week, per MD (e.g. your lab results are back, they were normal. Please schedule a f/u in 3 months)

  • We handle ~300 incoming phone calls per week

We use an internal electronic decision tree to help administrative staff know what to do in nearly every possible situation.

In addition to improving efficiency by giving administrative staff template responses to work from, this approach ensures a consistent approach between staff members answering inquiries and an effective way to update and improve processes.